MX 2008 | Chip Conley | Peak: How Great Companies Get Their Mojo from Maslow

Superstar hotelier and author Chip Conley will demonstrate how to transform the workplace via the three key relationships in business with employees, customers and investors. Discussing the new theory from his latest book, he’ll illustrate the motivations for each group and how to create peak experiences, which can foster lifelong relationships and build an enduring and profitable business. Chip will tell the story of Joie de Vivre’s remarkable success and share other real world examples of companies that apply his theory, from Apple to Whole Foods Market.