MX 2008 | Peter Coughlan | Designing & Leading Organizations To Deliver Great Customer Experiences

Peter Coughlan will discuss organizations that currently deliver great customer experiences, and suggest how organizations might go about strengthening experience design capabilities when this has not been a focus. He’ll suggest some principles that underlie the design and leadership of organizations that have managed to successfully turn the corner on experience design, and he’ll share some IDEO client stories in a broad range of industries.