MX 2010 | Brian Cronin & Eric Hellweg | Making Change Happen: A New HBR Experience

Markets can change more rapidly than organizations. When your industry is undergoing significant changes to its business model, how do you motivate your organization to meet the challenge and deliver more value and be profitable? How does your organization’s structure need to shift and refocus to maximize delivering great experiences across all channels? We’ll explore how even consensus based organizations can move rapidly, shift direction, apply new strategies, and bring more value to their customers through great experiences.