MX 2010 | Lara Lee | Experience Design as a Business Strategy

How can we create a more central role for experience design, and increase its emotional impact? We talk about holistic approaches and working across touch points, but what does it take to make that work inside an organization? We know that experience design increases the value of products and services, but can it increase the value of an entire company? With a mix of theory, practice and inside insights from years of building experience businesses at Harley- Davidson, we’ll explore the emotional side of experience design and how it can be transformed into a business strategy.