A Field Guide To Usability Testing (Smashing eBook Series)

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Product Description

Testing both Usability and User Experience are vital for creating a successful website – even more so if it’s an e-commerce website, a complex app, or any another complex website. Unlike interviews or focus groups (that attempt to get users to accurately self-report their own behavior or preferences), a well-designed user test measures actual performance. This eBook provides examples and links to other sources on the Web, focusing on issues of usability as well as testing methods.

Table of Contents

- The Ultimate Guide to A/B Testing
- Multivariate Testing in Action
- Five Simple Steps to Increase Conversion Rates
- 15 Essential Checks Before Launching Your Website
- Test Usability By Embracing Other Viewpoints
- Multivariate Testing 101
- A Scientific Method of Optimizing Design
- Comprehensive Review of Usability and User Experience Testing Tools