Content-Strategy-for-Mobile-0
Content-Strategy-for-Mobile-0

Content Strategy for Mobile

€19.95

Category: .

Product Description

ISBN: 978-1-937557-0-89
Paperback: 165 pages

You don’t get to decide which platform or device your customers use to access your content: they do.

Mobile isn’t just smartphones, and it doesn’t necessarily mean you are on the move. It’s a proliferation of devices, platforms, and screensizes – from the tiniest “dumb” phones to the desktop web. How can you be sure that your content will work everywhere, all the time?

Karen McGrane will teach you everything you need to get your content onto mobile devices (and more). You’ll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Along the way, you’ll get valuable advice on adapting your workflow to a world of emerging devices, platforms, screen sizes, and resolutions. And all in the less time than it takes you to fly from New York to Chicago.

Contents:

Your Content, Now Mobile
Content Before Platform
Adaptive Content
Strategy and Planning
Writing and Editing
Information Architecture
People and Process

Frequently Bought Together

  • Content Strategy for Mobile
    +
  • Content Strategy for the Web, 2nd Edition
    +
  • The Elements of Content Strategy (Brief Books for People Who Make Websites, No. 3)
    +
  • Mobile First
  • Price for all: €98.97

Additional Information

Author

Karen McGrane

Binding

Paperback

EAN

9781937557089

EANList

9781937557089

ISBN

1937557081

Label

n/a

Languages

English, Unknown, English, Published

Manufacturer

n/a

NumberOfItems
PackageDimensions

40, hundredths-inches, 850, hundredths-inches, 70, hundredths-pounds, 550, hundredths-inches

ProductGroup

Book

ProductTypeName

ABIS_BOOK

PublicationDate

2012

Publisher

n/a

Studio

n/a

Reviews

There are no reviews yet.

Be the first to review “Content Strategy for Mobile”